Getitwhite was born from a real problem:
Too many people feel held back by the color of their teeth. But we believe your smile is more than just an expression - it’s your confidence, your energy, your first impression.
The problem? Whitening often felt complicated, messy, or simply not made for everyday people. So we created something better: a clean, safe, and simple routine that actually works - made for real life, and built for real results.
We're proudly based in the UK, but built for people everywhere. Because we believe everyone deserves to smile like they mean it.
Meet the founder
Dr. Elise Maren is a dental health specialist with a background in cosmetic care and over a decade of experience helping people smile with confidence. She founded Getitwhite to make professional-grade whitening safe, simple and accessible to everyone. Her philosophy blends science, beauty and practicality, with real results you can trust.
1. Our Mission
We believe every smile deserves to shine safely, simply and with confidence
2. Expert Collaboration
We work closely with trusted professionals to ensure our routine meets the highest standards in safety and results.
3. Where Beauty Meets Science
Our approach blends clinical knowledge with real-world insight, using gentle ingredients that deliver visible glow.
4. Designed for Real Life
No complicated steps. Just clean, effective whitening, made for everyday confidence.
Meet the People Behind the Smile
We're not just a brand - we're a team of people who believe that confidence starts with care. From R&D tot customer support, every detail matters. We build with intention and grow with purpose.
Work for Getitwhite?
Want to be part of one of the fastest-growing smile brands? Leave your details below — we’ll get in touch soon.